Netflix to enter Indian markets next yearNetflix is set to make its much-awaited debut in India next year, and will offer localised content in the country
Netflix is worlds leading on-demand internet streaming media provider with around 62 million subscribers. It has more than 40 million subscribers in United States and is offered competition by HBO Now, Sling TV and Sony in the content streaming segment. Only last week, Singapore based Hooq, which lets a user stream and download movies and TV shows in India for Rs 199 per month, started operations in India. The entry of Netflix will make it difficult for already entrenched DTH players like Airtel, Videocon and Tata Sky among others. However at the same time, the users in India will have a broader horizon for choosing content which they like.